My Story

Hello, I'm Joana, the Founder of HER Shop Collection.

To me, gold is unique, bold, and powerful, that no one can take away HER shine.

Growing up, I always admired women who wore gold jewelry. Interestingly, my dad used to make jewelry when I was a kid.

Fast forward, l used to buy a lot of gold jewelry from different branded shops. However, I repeatedly faced the disappointment of my skin turning green and developing allergies after just a few days of wearing them.

Now that I have found a solution, I am selling them because I aim to help other women find the best and most affordable gold jewelry. Our products are 18k Gold PVD Coated - Gold Filled Jewelry, Stainless Steel, 100% Tarnish-Free, Waterproof, and Hypoallergenic.

Our brand offers handpicked pieces that reflect the latest trends and timeless styles. I believe in empowering women to express their own unique sense of style through high-quality choices.

• Our Mission - is to provide everyone with the best quality, affordable, and unique jewelry.

• Our Vision - is to inspire and delight our customers continually and to envision a world where every woman embraces their style journey with confidence and flair.